The KinWell Blog

Deep insights on the families we serve and the services we provide.

Estate Planning Cluster

Consumer planning workflows, fiduciary readiness, and probate preparation guides.

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Employer Benefit Cluster

Rollout playbooks and benefit communication strategy for HR teams.

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Advisor Workflow Cluster

Financial advisor and RIA estate-planning workflows with linked implementation paths.

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Rianka Dorsainvil, CFP®
partnershipEstate Planningstartup

Rianka Dorsainvil, CFP® Joins BestFarewell as Strategic Advisor and First Board Member

Jay Wilburn

The AI-powered platform revolutionizing end-of-life planning just launched its $1M pre-seed round and is rapidly scaling to serve 100,000 families in its second year.

Mantle by BestFarewell, the post-plan execution layer for financial advisors, estate planning firms, and RIAs
Estate Planningtechnologypartnership

Financial Advisors: Meet Mantle

Team BFTeam BF

Most advisory relationships are built on trust. But when a client passes, the trust built over decades can quietly walk out the door along with the assets. Research shows that 70 to 80 percent of AUM leaves advisory firms within 18 months of a client's death. The plan was written. Nobody made sure it worked.

A father, mother, and young son sitting together on a couch, smiling warmly at the camera in a bright family living room
family-relatedmemorials

Talking to Children About Death: Age-Appropriate Guidance for Parents and Caregivers

Team BFTeam BF

One of the most difficult conversations a parent or caregiver can face is explaining death to a child. The instinct to protect children from pain is natural, but shielding them entirely from the reality of loss can create confusion, fear, and a lack of trust. With the right approach, these conversations can provide children with the honesty and comfort they need to process grief in a healthy way.

A person reviewing legal documents at a desk, representing power of attorney planning
Estate Planningfamily-related

What Is a Power of Attorney and Why Every Adult Needs One

Jay Wilburn

Most people associate estate planning with older adults or those facing serious illness. But a power of attorney is a document that every adult can benefit from, regardless of age or health. Without one, a sudden accident or medical emergency can leave your family without the legal authority to act on your behalf when it matters most.

An elegant floral arrangement of white roses and cream flowers on a dark background
memorialsfamily-related

How to Write a Eulogy: A Simple Guide for Someone Who Has Never Done It Before

Jay, CEO of BestFarewell

Being asked to deliver a eulogy is one of the most personal things someone can be asked to do. It is also one of the most daunting. Most people who find themselves in this position have never written one before, and the weight of getting it right can feel like a great deal of pressure at an already difficult time.

An elegant arrangement of white roses and cream flowers against a dark background
memorialsobituaries

Beyond the Obituary: Other Ways to Honor a Loved One's Memory

Team BFTeam BF

For a long time, the obituary was how a community learned about someone’s passing. It named the person, listed their survivors, and noted the service details. That format still serves a purpose, but many families now want something more personal to go alongside it.

How to Handle a Loved One's Finances After They Pass: A Beginner's Guide
Estate Planningfamily-related

How to Handle a Loved One's Finances After They Pass: A Beginner's Guide

Jay Wilburn

When someone close to you passes away, financial matters are often the last thing you want to think about. But certain steps need to be taken relatively quickly to protect the estate, avoid penalties, and ensure that assets reach the right people. This guide walks you through the basics so you know where to begin.

Marble courthouse columns framed by orange autumn leaves, representing the legal process of probate
Estate Planningfamily-related

Probate Planning: What It Is and Why Your Family Will Thank You for Doing It

Team BFTeam BF

Probate Planning: What It Is and Why Your Family Will Thank You for Doing It

BestFarewell and Trust & Will partnership: Get Organized, Make It Legal
Estate Planningpartnership

BestFarewell Partners with Trust & Will to Help Families Complete Their Estate Plans

Jay, CEO of BestFarewell

BestFarewell Partners with Trust & Will to Help Families Complete Their Estate Plans