Last Updated: February 21, 2026
BestFarewell, Inc. ("BestFarewell," "we," "us," or "our") is committed to protecting the privacy and security of the personal information entrusted to us. We understand that our platform handles deeply sensitive information, including family details, end-of-life wishes, estate planning preparation, and memorials for loved ones. We take this responsibility seriously.
This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you use the BestFarewell platform, including our website at bestfarewell.com and any associated applications (collectively, the "Service").
By using the Service, you acknowledge that you have read and understood this Privacy Policy. Please also review our Terms of Service and Disclaimer.
When you use the Service, you may provide us with the following types of information:
Account Information: Your name, email address, phone number, and login credentials when you create an account.
Family Member Information: Names, email addresses, phone numbers, relationships, and biographical details of family members you add to the platform.
Biographical and Memorial Content: Information about deceased individuals, including names, dates of birth and death, life stories, personality details, career information, and other biographical content used for obituary generation and memorial pages.
Estate Planning Preparation Information: Asset inventories, beneficiary designations, professional advisor information, personal wishes, and other details entered through the Estate Planning Preparation Tool. This tool helps you organize information to bring to a licensed attorney or financial advisor; it does not create legal documents.
Photographs, Videos, and Audio: Media files you upload for memorial pages, tribute videos, or family records.
Farewell Plan Details: Service dates, funeral event details, venue information, and checklist progress.
Condolence Messages: Messages submitted by you or by visitors to memorial pages you have created.
Payment Information: Billing details necessary to process your subscription. Payment card information is transmitted directly to our payment processor, Stripe, and is not stored on BestFarewell's servers.
Communications: Correspondence you send to our support team or through feedback channels.
When you access the Service, we automatically collect:
Usage Data: Pages visited, features used, actions taken within the platform, timestamps, and session duration.
Device and Connection Data: Browser type and version, operating system, device type, IP address, and general location (city/region level).
Cookies and Tracking Technologies: We use cookies and similar technologies to maintain your session, remember preferences, and analyze usage patterns. See Section 9 for details.
If you sign in using a third-party authentication provider (such as Google or Apple), we receive your name and email address from that provider. We do not receive or store your third-party account passwords.
We use the information we collect for the following purposes:
To Provide the Service: Creating and managing your account, storing your family information, generating AI-powered obituaries and tributes, displaying memorial pages, managing farewell checklists, and delivering the Estate Planning Preparation Tool.
To Process AI Features: When you use SageLink AI, Sage, MemoryReel, or other AI-powered features, we send the specific information you have provided for that feature (such as biographical details for an obituary) to our AI service providers for processing. Only the minimum information necessary to fulfill your request is transmitted.
To Process Payments: Facilitating subscription billing and payment processing through Stripe.
To Communicate with You: Sending account-related notifications, subscription confirmations, support responses, and service updates. We may also send you product announcements and educational content; you may opt out of non-essential communications at any time.
To Improve the Service: Analyzing aggregated and anonymized usage patterns to improve features, fix issues, and develop new capabilities. Anonymized data cannot be used to identify you.
To Ensure Security: Detecting and preventing fraud, unauthorized access, and other security threats.
To Comply with Legal Obligations: Responding to lawful legal processes and regulatory requirements.
All data transmitted between your device and our servers is encrypted using TLS (Transport Layer Security). Data stored on our servers is encrypted at rest using AES-256 encryption, the same standard used by major financial institutions.
Access to your personal data within our systems is restricted to authorized personnel who require it to provide support or maintain the Service. We implement role-based access controls, and all access is logged and auditable.
For Business Users (funeral homes and professional partners), data isolation ensures that each organization can only access information related to their own referred families. No Business User has access to another organization's data or to the broader user database.
Our Service is hosted on cloud infrastructure that maintains industry-standard security certifications. We conduct regular security assessments and monitor for vulnerabilities.
While we implement commercially reasonable security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents.
This section addresses how your data interacts with our AI-powered features. We understand this is a primary concern for our users and want to be as transparent as possible.
We do not use your personal data, family information, obituary content, memorial page content, estate planning information, voice recordings, photographs, or any other User Content to train, fine-tune, or improve any AI model. This applies to both our own systems and any third-party AI providers we use.
SageLink AI was developed using a dataset of over 10,000 publicly available memorials and obituaries. No private user data from the BestFarewell platform was used in its development. Your private content remains private.
When you use an AI feature (for example, generating an obituary), here is what happens:
We use AI services through enterprise API agreements that include contractual commitments prohibiting the use of API inputs and outputs for model training. We select and evaluate providers based on their data handling practices, privacy commitments, and security standards.
We practice data minimization when interacting with AI services. When generating an obituary, for example, we send only the biographical details relevant to that specific obituary, not your entire account profile, family tree, or estate planning information.
BestFarewell does not sell, rent, or trade your personal information to third parties for their marketing purposes. We have never sold personal data and have no plans to do so.
We share information with third-party service providers who assist us in operating the Service, solely for the purposes described in this policy:
Authentication: Clerk, Inc. processes your login credentials and account authentication.
Payment Processing: Stripe, Inc. processes your payment information. We do not have access to your full payment card number.
AI Processing: Third-party AI service providers process content you submit through AI-powered features, subject to the protections described in Section 5.
Cloud Infrastructure: Our hosting and database providers store and deliver your data, subject to encryption and access controls.
Analytics: We use analytics tools to understand how the Service is used. Analytics data is aggregated and does not identify individual users.
When you add family members to your account and grant them access, those individuals can view and interact with the information you have chosen to share with them. You control family member access permissions through the platform.
If you create a public memorial page, certain information (such as the deceased's name, obituary, photographs, and funeral event details) will be visible to anyone who accesses the memorial page URL. Condolence messages on public memorials are visible to all visitors. You may set a memorial page to private at any time.
If your account was created through or is associated with a funeral home or professional partner, that partner may have access to information related to the services they are providing to your family. This access is limited to the scope of their service relationship with you.
We may disclose your information if required to do so by law, legal process, or government request, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of BestFarewell, our users, or the public.
In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Service before your information is transferred and becomes subject to a different privacy policy.
You may access the personal information we hold about you through your account dashboard. You may request a complete export of your data in a machine-readable format by contacting team@bestfarewell.com. We will fulfill export requests within 30 days.
You may update or correct your personal information at any time through your account settings.
You may delete your account and request permanent deletion of your personal data by contacting team@bestfarewell.com or through your account settings. Upon receiving a deletion request:
You may opt out of non-essential emails (such as product announcements and educational content) by clicking the "unsubscribe" link in any such email or by updating your notification preferences. You cannot opt out of essential account-related communications (such as security alerts, billing notices, and Terms updates).
If you are a California resident, you have the following additional rights under the California Consumer Privacy Act and California Privacy Rights Act:
Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: You may request deletion of your personal information, subject to certain legal exceptions.
Right to Opt Out of Sale: We do not sell your personal information. If this practice ever changes, we will provide a "Do Not Sell My Personal Information" link on our website.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise these rights, contact us at team@bestfarewell.com with the subject line "California Privacy Request." We will verify your identity before fulfilling any request and respond within 45 days.
Residents of states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, and others) may have similar rights to access, correct, delete, and opt out. Contact us at team@bestfarewell.com to exercise your rights.
We retain your personal information for as long as your account is active or as needed to provide the Service. Specifically:
Active Accounts: Your data is retained for the duration of your account.
Canceled Subscriptions: Account data is retained for 12 months following subscription cancellation to allow you to reactivate. After 12 months of inactivity, your data may be deleted upon 30 days' notice.
Deleted Accounts: Personal data is permanently deleted within 30 days of account deletion. Backups are purged within 90 days.
Memorial Pages: Memorial pages for deceased individuals may be retained beyond account deletion if another authorized family member has assumed ownership or if the page is designated as a permanent memorial under a Lifetime plan.
Payment Records: Transaction records are retained for 7 years as required for tax and accounting compliance.
Aggregated Data: Anonymized, aggregated data that cannot identify any individual may be retained indefinitely for analytical purposes.
Essential Cookies: Required for the Service to function, including session management and authentication. These cannot be disabled.
Analytics Cookies: Help us understand how users interact with the Service. These collect aggregated, non-identifying usage data.
Third-Party Pixels: We use the Facebook/Meta pixel for advertising measurement. This pixel may collect information about your visit to our site. You can opt out of Facebook tracking through your Facebook privacy settings or by using browser-based opt-out tools.
Most web browsers allow you to manage cookie preferences through browser settings. Disabling essential cookies may impair the functionality of the Service. For more information about managing cookies, visit allaboutcookies.org.
The Service is not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at team@bestfarewell.com.
Users may add information about minor family members (such as names and relationships) to the Family Management System for family coordination purposes. This information is provided and controlled by the adult account holder.
The Service is operated from the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States. By using the Service, you consent to this transfer. We implement the data protection measures described in this policy regardless of where our users are located.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email to the address associated with your account and by posting a notice on the Service at least 30 days before the changes take effect. The "Last Updated" date at the top of this page indicates when the policy was most recently revised.
We encourage you to review this Privacy Policy periodically. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated policy.
If you have questions about this Privacy Policy, your data, or your privacy rights, please contact us at:
BestFarewell, Inc.
Email: team@bestfarewell.com
For privacy-specific inquiries, use the subject line "Privacy Inquiry" to help us route your request promptly.