The AI-powered platform revolutionizing end-of-life planning just launched its $1M pre-seed round and is rapidly scaling to serve 100,000 families in its second year.
Chicago, IL — June 8, 2026 — BestFarewell, the AI-powered platform redefining end-of-life planning, announces the appointment of Rianka R. Dorsainvil, CFP®, as Strategic Advisor and first Board Member.
As Founder and Senior Wealth Advisor at YGC Wealth, Dorsainvil’s approach to financial planning is deeply rooted in the empowerment of first-generation wealth-builders. A nationally-recognized and award-winning CERTIFIED FINANCIAL PLANNER™, she has been celebrated as a top financial advisor for multiple consecutive years by Investopedia (most recently in 2023) and Washingtonian Magazine (most recently in 2025), named a Black Financial Influencer to follow by NerdWallet, awarded Investment News’ 40 Under 40, and the inaugural Rising Star for Women to Watch for Investment News. A former national president of the FPA NexGen community, Dorsainvil has served on both CNBC’s Digital Financial Advisor Council and the CFP Board’s Diversity Advisory Group.
“Rianka has spent her career sitting across from families at the exact moment financial planning becomes personal. She understands what it means to help someone prepare for the future in a way that feels human and not transactional,” said Jay Wilburn, Founder and CEO of BestFarewell. “That perspective is irreplaceable when you’re building a product that lives at the intersection of financial readiness and family legacy. She doesn’t just advise BestFarewell on strategy, she keeps us honest about the families we’re actually building for.”
As an official partner of Trust & Will, BestFarewell is rapidly expanding and just launched a $1M pre-seed funding round.
“BestFarewell found me during a time of grief. I had just lost my father-in-law when a friend shared the platform with me. While it seemed promising, my family and I were overwhelmed gathering documents and writing an obituary as we prepared for his funeral. Supporting my family was a challenge. Then, unexpectedly, my best friend passed away from cancer less than a year after diagnosis. I found myself at the crossroads again, striving to help loved ones find key documents. This time, there was a language barrier because my best friend’s family spoke only Spanish, and I couldn’t fully support either of them as I had hoped,” shared Dorsainvil.
“I remembered BestFarewell and connected with Jay for a demo because I knew the support was needed. After one meeting, I was impressed by how comprehensive the platform was and how scalable the product was. After hearing about my friend’s planning complications, he had built a Spanish version of the site in a matter of days. That moment made it clear that supporting families is taken seriously here, and I wanted to be part of building it.”
Powered by SageLink AI, BestFarewell brings families, funeral homes, hospices, and estate planners together with tailored technology during life’s most challenging moments.
“My grandfather was a quiet man of means who left no roadmap when he passed. Our family spent years trying to piece together a life’s worth of decisions that existed only in his head,” said Wilburn. “I looked for a tool that could have helped us, and it didn’t exist, so I built it. BestFarewell is the plan my grandfather never had and the one I want every family to have before they need it. Now, with Rianka supporting our growth, we are ready to rapidly scale at the individual and corporate level.”
Poised to serve 100,000 families this year, the BestFarewell platform helps securely organize essential documents, record final wishes, and create obituaries and memorials - all on a single, secure, communal space. In addition to supporting families, BestFarewell also works with businesses to offer this tool to their employees as an employee benefit during open enrollment.
About BestFarewell
BestFarewell is an AI-powered platform that helps families prepare for life’s inevitable moments before a crisis. Powered by SageLink AI, BestFarewell brings families, funeral homes, hospices, and estate planners together with tailored technology during life’s most challenging moments. An official partner of Trust & Will, BestFarewell helps securely organize essential documents, record final wishes, and create obituaries and memorials - all on a single, secure, communal platform. Learn more at bestfarewell.com.
Media Contact
Elise Perkins, Sixty Two Fifty Communications on behalf of BestFarewell
elise@sixtytwo-fifty.com